Digital Jersey has revealed its new look.
The change coincides with the launch of a new website aimed at providing a comprehensive resource centre for Jersey’s digital community as well as a shop window to market its proposition off-island to attract talent, technology trials and inward investment.
Working with local agency, Switch Digital, the rebrand focused on concise messaging, simplifying online content and increasing the visibility of Digital Jersey and its aim of establishing Jersey as an internationally recognised centre of digital excellence.
Tony Moretta, CEO of Digital Jersey, said: “I think we’ve made significant progress in the last few years creating fertile ground in Jersey for digital talent and businesses to thrive, and although there is so much work still to do we believe the time is right to reach out beyond our shores to tell the world what we have here. Our new brand and website reflect that ambition and provide a great platform to get the message out loud and clear, to those already here or those that just haven’t yet realised they need to be part of Digital Jersey.”
Managing Director of Switch Digital, Damon Eastwood, said, “From a creative perspective this project gave us the opportunity to work with the whole team at Digital Jersey to go right back to basics, looking at the Digital Jersey proposition, its personality, ethos and its brand promise, and then to consider how these key messages were communicated, not only in a verbal but also in a visual sense.”
You can see the new website, which focuses on a Think Digital Think Jersey message here.