Crestbridge has announced the appointment of Cheryl Bai as Director, Head of Funds UK.
Cheryl has significant experience supporting complex fund structures across asset classes and domiciles and has worked with some of the largest fund management names in the UK and United States. Her experience also includes client relationship management, building service teams capable of high-quality delivery and specialist expertise in both financial and investor reporting.
In her new role, Cheryl will lead the UK Funds team and contribute to the evolution and growth of Crestbridge’s UK private equity and real estate fund services proposition. Cheryl will help continue to drive Crestbridge’s expansion and growth in the private equity, venture capital, private debt and real assets space in which Crestbridge is a specialist.
Cheryl joins Crestbridge from SS&C Technologies Holdings, where she was responsible for leading a large client services team in multiple jurisdictions and servicing an extensive portfolio of private equity clients. Prior to this, she held roles at IQEQ and Augentius, where again she managed large teams and focused on delivering outstanding client service.
Cheryl’s appointment follows a period of rapid expansion for Crestbridge over the last 12 months, both in the UK and around the world. In this time, Crestbridge has opened offices in New Jersey, New York and Dublin and made several strategic senior hires, of which Cheryl’s is the latest.
Crestbridge Group Head of Privet Equity, Alex Di Santo said: “Through her work with some of the world’s largest private equity and real estate fund managers Cheryl brings exceptional industry experience and it’s a pleasure to welcome her to the Crestbridge team. With a career background focused heavily on client experience her appointment is further evidence of Crestbridge’s continued commitment to delivering the highest levels of client service and building long-term relationships. Cheryl’s experience will help ensure we continue to keep pace with our clients’ evolving needs, as we continue to grow alongside them.”
Cheryl added: “I’m delighted to join Crestbridge at this exciting time, a team with a proven track record of high-quality outcomes for its clients. I know I’m joining an experienced, agile team of professionals who are increasingly seen as the go-to for private equity, venture capital, private debt and real estate managers. Our collective focus on the needs of our clients’ businesses paired with our tech-enabled approach, will allow our clients to focus on their own goals of providing the best possible returns to their investors.”
