The Channel Islands group of the Chartered Institute of Public Relations (CIPR) is to discuss the value of Public Relations at its annual forum in September.
Measurement and evaluation have increasingly been under the microscope in the field of PR in recent times and the forum will reflect the importance of demonstrating the impact that PR activity has on the success of organisations, including businesses.
Guest speakers will include the CIPR president Sarah Hall; founding chairman of the CIPR Channel Islands group, and managing director of Curzon PR, Jason MacKenzie; and Richard Bagnall, chairman of the International Association for Measurement and Evaluation of Communication (AMEC) and CEO of PRIME Research UK.
This year’s forum, to be held at The Club Hotel & Spa in Jersey and sponsored by Orchid, will celebrate two significant milestones for the CIPR as it marks its 70thanniversary and the local group celebrates 10 years since its formation.
Mark Oliphant, chairman of CIPR Channel Islands, said: “The Channel Islands PR Forum is our group’s flagship event and we’re excited to welcome a fascinating line-up of guest speakers to join us in our 10thanniversary year.
“The value that PR practitioners bring to the organisations they serve has come under scrutiny in recent times and so we want to discuss the ways in which we can demonstrate the contribution our activity plays in creating more effective organisations. I am really looking forward to hearing from our speakers who will be exploring not just theory but also practice through the use of some very interesting case studies.”
Sarah Hall, CIPR president and guest speaker at the forum, said: “Events like the Channel Islands PR Forum are a fantastic way to demonstrate the wider social purpose of PR, including its ability to influence corporate Britain and stand up to ‘fake news’.
“I’m a firm believer in the value PR can bring to organisations so am looking forward to discussing the topic in the Channel Islands. The group in the islands has been very active in the 10 years of its existence so it’s especially rewarding to be able to visit this year and mark the 70thanniversary of the CIPR at the same time.”
Daniel Rowles, CEO of Target Internet, and Jenny Caven, head of external affairs at Slimming World, will also speak at the event, which also includes a panel session exploring the ways of measuring the success of PR activity and concludes with networking drinks sponsored by The Partnership. The media partner for the event is Bailiwick Express.
The CIPR Channel Islands PR Forum takes place on Thursday 27 September and early bird tickets are available until 31 August: https://forum2018value.eventbrite.co.uk
