The Channel Islands Co-operative Society has appointed Iain Beresford as chief officer of marketing and membership.
With responsibility for the strategic direction of the Society’s marketing activity and branding, Mr Beresford will also drive the modernisation of the Co-op’s membership experience and engagement.
Mr Beresford has a strong track record for creating marketing strategies that deliver change and helping to grow industry portfolios and businesses.
He commented: “It’s a genuinely exciting time to be joining the Society as the retail sector rapidly changes. Digital and in-store experiences are become increasingly seamless, so it’s a hugely interesting and challenging time to be redefining our marketing strategy. I will be focusing on enhancing customer engagement and creating an exceptional member experience and loyalty programme, with the Society’s values at the heart of our activity.
“Through its community engagement and sponsorships, CSR, environmental and sustainability initiatives, the Co-op makes a significant contribution to our local communities. I look forward to building on these values while also creating long-term value for our members.”
Mark Cox, chief executive officer of the Channel Islands Co-operative Society, said that Mr Beresford’s appointment comes at a time of exciting changes and developments for the Society as it seeks to modernise its membership proposition. “We are delighted to welcome Iain to the Co-op. He clearly shares the Society’s vision and values and our marketing and membership efforts are crucial to bringing these to life. I look forward to working alongside him as he brings his knowledge and experience to help us improve our engagement and relationship with members and customers.”
Having previously worked for global offshore law firm Collas Crill, Mr Beresford brings significant commercial knowledge and experience to the Society. Now based in Guernsey, he has held a number of senior roles in the banking and finance, media and legal sectors across numerous international locations including Australasia, the US, UK and the Channel Islands.
Holding a Masters in Corporate Governance, he is Chartered Governance Professional (ICSA) and a committee member of the IOD Guernsey.
