Islanders are being asked to support a new campaign #FeedOurFrontline, a global programme which is being piloted in Jersey, to support our frontline healthcare professionals in their biggest time of need.
The aim of the campaign is to provide a way for islanders to show their appreciation for what our healthcare heroes are doing every day on the frontline of the coronavirus crisis, by providing them with either a home delivery meal for themselves, or their family. It is hoped that this will alleviate some of the stress and huge amount of pressure our frontline is currently under during these challenging times.
As part of #FeedOurFrontline, vouchers that are supported by islanders’ donations will be distributed to key workers to use on the new online store app, Fetch.je, which offers takeaway and delivery services, allowing healthcare professionals to order a home delivery meal at the end of an exhausting shift.
The founder of the campaign is the Chairman of a global foundation living in Jersey. The campaign is being piloted in Jersey but hopes to be launched in the UK and eventually worldwide to support the excellent work all healthcare professionals are doing around the globe.
Jason Laity of Digital Jersey coordinated a call out to the tech industry and the call was answered by teams from The Potting Shed and Race Nation who have worked around the clock to deliver a world class donation platform in just five days.
The Jersey Hospitality Association (JHA) saw an opportunity to support the campaign and the hospitality industry simultaneously by facilitating getting local businesses that offer takeaway and delivery services on Fetch.je. The initiative will not only benefit those frontline workers who are working tirelessly throughout all hours of the day, but also gives the local economy outside the finance industry a fighting chance to stay operational.
Simon Soar, Chief Executive of the JHA, said: “During this period of uncertainty, it’s now more important than ever that we rally round together and support one another. It’s fantastic to be collaborating with several other local businesses to support our healthcare professionals on the #FeedOurFrontline campaign. It’s a way to demonstrate the island’s gratitude for their dedication to duty, whilst also giving back to local hospitality businesses at the same time. We hope islanders will take this opportunity to show their community spirit, dig deep and make donations as a way of saying thank you to those working on the frontline.”