Marketing Masterclass: Here’s three things I don’t trust businesses to do right when marketing their own business
Marketing is a funny ol' thing. It’s a vital support function for any business that wants to prosper, but many...
Marketing Masterclass: What is the best social media channel to promote my business?
Do you run a small business? Or maybe you’re responsible for the business development of a larger organisation. Whatever the...
Marketing Masterclass: Here’s 3 things you’re overlooking if your business is on Facebook
Until recently, many of my Marketing Masterclass articles have centred around just one social media platform: LinkedIn. But I don’t...
Marketing Masterclass: SE Oh… so that’s what it’s for!
Hi readers! I’ve been off for two weeks, enjoying a well-earned holiday. I’m back refreshed and ready for action, so...
Marketing Masterclass: Where does marketing stop and sales begin?
The lines between marketing and sales are often blurred in business. Just look at vacancies that ask for a marketing...
Marketing Masterclass: Is LinkedIn Premium worth the investment?
As an experienced LinkedIn content creator and strategist, I’d like to say I know a thing or two about the...
Marketing Masterclass: Psst… LinkedIn has just launched an AI Assistant. Will you be trying it?
Whatever the industry or role you work in, you’ll no doubt look for ways to stand out in a crowded...
Marketing Masterclass: Here’s why emotions trump any pain point when composing LinkedIn posts
Whatever your industry or role, you’ll want to find innovative ways to raise your brand profile. Why? Because it can...
Marketing Masterclass: I dare you to try AI to help you with content creation on LinkedIn
What if I let you in on a little secret? What if I told you that I use AI from...
Marketing Masterclass: Here’s how to build brand consistency for your business
I help clients build strong, consistent brand identities as part of my work. Most of my clients are based in...