Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our column, ‘Ask the Business Coach’.
Email marketing is making a resurgence as an effective and reliable digital marketing strategy, especially in an era where personalised and direct communication is valued.
Three key takeaways
- Don’t rely on social media alone for your marketing strategy.
- An opt-ed in email marketing list is one of your key marketing assets.
- Owning your email list ensures consistent contact without the risk of platform changes.
Episode timestamps
- [1.00] If you solely use social media as your marketing mechanism, then you are at the mercy of Facebook, Instagram, and TikTok. If you lose your account or get it blocked, at best, it could take time to reinstate or worse; it may be lost forever, along with your audience, contacts, and prospects.
- [2.33] Email marketing gives you ownership of your audience and marketing prospects and is one of your most valuable assets.
- [2.55] No reliance on algorithms and paid promotions to reach your audience. Your email list ensures consistent contact with the risk of platform changes.
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