Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’.
Due to its numerous applications and benefits, Artificial Intelligence (AI) technology has become increasingly important in the modern world. It is quickly changing how we live, for better or worse.
Three key takeaways
- AI is not something you can ‘just’ outsource.
- AI is not ‘just’ an extension of your IT function.
- Use AI, but don’t lose your authenticity.
Episode timestamps
- [1.38] Business owners and leaders must understand AI and its impacts on their business and industry. It’s not something you can ‘just’ outsource. Nor is it ‘just’ an extension of your IT function. You need to appoint an AI champion responsible for AI in your business.
- [2.40] Start by testing your use of AI in a small way. Focus on introducing AI into one business area, such as marketing copy, proposals, or customer profiling.
- [3.15] Use AI, but don’t lose your authenticity. There is still a human element in doing business, whether that is checking and reviewing AI-produced work or reviewing and updating the frameworks in which AI operates.
- [3.45] Recent statistics show that AI will replace 30-80% of current roles in the next ten years. These could make your people fearful of its introduction, so ensure you bring your people on your AI journey. Understand the cultural implications on your business.
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