Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our column, ‘Ask the Business Coach’.
If you’re serious about wanting to grow and scale your business in 2024 and want to avoid trial and error, the most important chapter is Chapter One: The Fundamentals of Business Growth and Your AMR Strategy.
Three key takeaways
- Acquire new customers = Acquisition.
- Increase the value of an existing customer relationship = Maximisation.
- Keep hold of customers = Retention.
Episode timestamps
- [1.15] AMR stands for acquisition, maximisation, and retention. Most business owners don’t think of their business growth plans in the context of three distinct buckets.
- [1.30] What are you doing to acquire new customers? Once they become a new customer, what are you doing to maximise their relationship? For example, their average order value and their lifetime value. Finally, what are you doing to lock the back door of your business firmly shut to retain customers?
- [2.15] Implement specific metrics that allow you to track and measure against AMR (acquisition, maximisation and retention)
Do you have a question for the Business Coach?
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