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Home Business News Leadership

Ask the Business Coach: Do you have tips to improve the quality of communication within our business?

March 2, 2022
in Business News, Features, Guernsey News, Isle of Man News, Jersey News, Leadership
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Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’

Communication is one of life’s most essential things and is one of the key ways humans relate to one another. A lack of communication or even poor communication creates a communication vacuum – the grapevine, rumour mill or hearsay take over.

Business Growth Pathways logo

The big three takeaways!

  1. Poor communication creates a communication vacuum.
  2. Don’t hide behind emails.
  3. Five communication questions; What, Why, Who, When, How.

Episode timestamps

  • [0.50] When people are not up, they are down. If people have to second guess what is happening in the business, they will burn many mental calories, and the game Chinese Whispers begins.
  • [1.40] There are five words to focus on in communication; What, Why, Who, When, How; what do you want to communicate? Why do you need to communicate? Who is your audience, including stakeholders you want to communicate with? When is the best time to communicate? How should I communicate to ensure the message lands?
  • [4.42] Before you dive into communication, ensure you address the five communication questions.

Do you have a question for the Business Coach?

Send your questions to [email protected]


Missed a previous episode? Catch-up and watch the series here.

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Royston Guest

Click here to see all of Royston's articles and here to find out more about Royston and Pathways Global

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