Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’.
In a world where relevance is the new currency of success, AI sits at the centre of the debate. Is it the trusted partner that elevates human potential, or a disruptive force we’re still learning to harness?
One thing is certain: AI isn’t a fleeting trend. It’s transforming how businesses grow, lead, and compete. The real question for leaders isn’t whether it matters, but how they will use it to stay ahead.
Three key takeaways
- AI is not something you can ‘just’ outsource.
- AI is not ‘just’ an extension of your IT function.
- Use AI, but don’t lose your authenticity.
Episode timestamps
- [1.38] Business owners and leaders must understand AI and its impacts on their business and industry. It’s not something you can ‘just’ outsource. Nor is it ‘just’ an extension of your IT function. You need to appoint an AI champion to lead AI across your business.
- [2.40] Begin by trying out AI on a small scale. Concentrate on using AI in one business area, like marketing copy, proposals, or customer profiling.
- [3.15] Utilise AI, but maintain your authenticity. There is still a human element involved in doing business, whether that means checking and reviewing AI-
generated work or reviewing and updating the frameworks within which AI operates. - [3.45] Recent statistics indicate that AI could replace 30-80% of current roles in the next decade. This may cause your staff to feel apprehensive about its
implementation, so it’s important to guide them through your AI journey. Consider the cultural implications for your business.
Do you have a question for the Business Coach?
Send your questions to [email protected]
Missed a previous episode? Catch-up and watch the series here.
