Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’.
In 2026, relevance has become the new currency of success. In a world where attention is fragmented and customer expectations shift faster than ever, businesses can no longer rely on legacy reputation or past performance. The brands – and leaders – who win are those who stay in tune with what truly matters to their audience right now. Relevance isn’t a buzzword; it’s a strategic advantage.
Three key takeaways
- Are you whispering while the world scrolls?
- You may be connected, but are you really connecting?
- What got you here today might not be what you need to stay relevant now.
Episode timestamps
- [0.51] Relevance is multifaceted and applies to both your personal and professional life. Disruption does not care about your legacy; it does not care about your business – ask Blockbuster and Kodak. The list of businesses that failed to stay relevant is endless.
- [2.12] How relevant are you as a leader? Today’s leaders must prioritise participation, engagement, and empowerment. It’s about being present with your
team and understanding what matters to them. - [3.09] How relevant are you as a communicator? Are you speaking your customers’ language? Are you present where your customers consume information? Your skills and mindset must be kept up to date to remain relevant.
Do you have a question for the Business Coach?
Send your questions to [email protected]
Missed a previous episode? Catch-up and watch the series here.
