Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our column, ‘Ask the Business Coach’.
This is an excellent exercise to undertake with your leadership team, as it establishes the benchmark for the relevance of your business and outlines what you must do to sustain it.
Three key takeaways
- Design a disruptive, super competitor – what would they look like?
- Ask do they look like us?
- Identify the gap between the two.
Episode timestamps
- [1.36] How relevant are you? Old entrants wake up; new entrants are quicker, agile, and nimble and can move at pace. Where is your business along this scale?
- [2.19] Complete the exercise of designing a disruptive, super competitor who can take your market by storm. When finished, stand back and ask whether they resemble you and your business. This straightforward question will reveal the gaps between your current position and where a potential new competitor could be.
- [3.36] Marginal erosion is gradually undermining your business. Staying relevant involves proactively viewing your business from a fresh perspective.
Do you have a question for the Business Coach?
Send your questions to [email protected]
Missed a previous episode? Catch-up and watch the series here.
