Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our column, ‘Ask the Business Coach’.
Your competition will copy your products if they are good. They’ll copy your services and branding and even try to poach your people to replicate your work. However, there is one thing they’ll never be able to copy: your culture. Your culture is the very thing that makes your organisation special, distinct, and unique. It’s your competitive edge and advantage. What is your culture?
Three key takeaways
- Culture is the glue that binds everything together.
- Define your vision, purpose, and why.
- Articulate your values and behaviours.
Episode timestamps
- [1.55] Have you defined the personality of your business? Are you clear on the culture of your business? When you talk to recruits, can you explain your culture? Can you explain the type of business they will be joining? If you can’t explain this, it won’t just be recruits who are confused. All employees will be.
- [2.52] In any successful business, you will have a leader say, ‘I wish in our early business life we invested more time in defining our culture’.
- [3.45] Define your vision, purpose, and why. Have you got your values called out? Do you know what behaviours are acceptable and what are not?
Do you have a question for the Business Coach?
Send your questions to askthebusinesscoach@channeleye.media
Missed a previous episode? Catch-up and watch the series here.
