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Home Business News Leadership

Ask the Business Coach: What’s your word for 2025 and why?

January 22, 2025
in Alderney & Sark News, Business News, Guernsey News, Isle of Man News, Jersey News, Leadership, People
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Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’.

What word will become your north star for this year, guiding your thinking and behaviours and motivating you into action in 2025? This ‘focus word’ or ‘intention word’ is a powerful tool for personal growth as it acts as a clear and concise anchor, helping you guide your actions and decisions. It’s a simple yet transformative practice that will help you align your daily actions with your deeper values and aspirations..

Business Growth Pathways logoThree key takeaways

  1. Identify one word for 2025 to act as your North Star.
  2. Take your word and turn it into a series of questions.
  3. Understand the reasons and substance behind it.

Episode timestamps

  • [1.34] In 2024, my word was purposeful. I wanted to ensure I was present, purposeful, and outcome-focused in what I said and how I spent my time.
  • [2.20] In 2025, my word is relevance. I took this word and turned it into a series of questions. For example, how relevant are we as an organisation? How relevant are we for our clients, suppliers, employees, and community? How relevant am I as a leader? How relevant am I as a partner? How relevant am I as a parent?
  • [5.26] The final step is to understand why you have chosen this word. What are the reasons and substance behind it?

Do you have a question for the Business Coach?

Send your questions to [email protected]


Missed a previous episode? Catch-up and watch the series here.

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Royston Guest

Click here to see all of Royston's articles and here to find out more about Royston and Pathways Global

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