Channel Eye has joined forces with Royston Guest, leading Business Growth Coach and CEO/Founder of Pathways Global, in our series, ‘Ask the Business Coach’.
If you’re only focused on making the single sale, you’re missing the bigger picture. The real success lies in creating something people come back for, building loyalty, trust, and a product that earns its place in their lives again and again.
Three key takeaways
- One-time purchase products vs repeat purchase
- ‘When I need it’ vs. ‘I can’t live without it’ product
- Brand and product positioning
Episode timestamps
- [1.05] How four letters….’ANTI’ created one of the most commercially successful pivots in Procter & Gamble for their product, ‘Head and Shoulders’.
- [2.17] Shift your focus from solving a problem to preventing one before it arises. The former is a one-time purchase, whereas the latter fosters repeat purchases by transitioning from a reactive ritual to a proactive daily routine.
- [3.06] Are you selling a ‘When I need it’ product or an ‘I can’t live without it’ product? Sometimes, what’s required isn’t a new product, but rather a brand or product positioning of an existing one.
Do you have a question for the Business Coach?
Send your questions to [email protected]
Missed a previous episode? Catch-up and watch the series here.
