CI Coop has unveiled new branding for its funeral care businesses across the Channel Islands, alongside a new website providing information and guidance for islanders.
The new identities for Coop Funeral Care by De Gruchy and Coop Funeral Care by Argent aim to reflect the businesses’ local heritage while bringing them under a more consistent brand.
A new website, coopfuneral.coop, has also launched, providing a dedicated place for islanders to find information about funeral arrangements, services and support. Further content and features are expected to be added in the coming months.
David McGrath, Chief Marketing and Membership Officer at CI Coop, said: “We know that arranging a funeral can feel overwhelming, particularly at such a difficult time. As a Cooperative, we want to make finding the information and support people need as straightforward as possible, while never losing the personal, compassionate care that sits at the heart of what our teams do.
“Our new brands for Coop Funeral Care by De Gruchy and Coop Funeral Care by Argent bring that personal, local approach to the forefront. Together with our new website and upcoming campaign, they will help more islanders understand who we are, what we offer and, above all, that we are here for them when they need us.”
