What the C-suite think of thought leadership campaigns and where thought leadership provides most value is the topic of the next PSMG Jersey event on 14 March at JTC House, Jersey. Sponsored by Salesforce specialists, Comnexa, it will also examine how to use data to make thought leadership more effective.
As part of PSMG Jersey’s commitment to bringing a regular programme of London speakers to Jersey, Andrew Rogerson, co-founder of publishing and research agency, Grist, will take us through some of the key findings from Grist’s latest research into how the C-suite view and use thought leadership. The survey includes C-suite input from over 500 enterprise firms in the US, Europe and Asia.
For those using data for marketing and communication, the event will also explore what type of research methodology works best, who you should survey and what the optimum sample size is.
Prior to founding Grist, Andrew was marketing director at the Economist Intelligence Unit in London and New York. He is also a regular commentator on the B2B content marketing industry and has spoken at recent B2B Marketing, PSMG, and numerous in-house client events.
Martyn White, PSMG Jersey co-founder and Director at Freedom Media, said:“Thought leadership is a cornerstone of many Jersey marketing programmes and this event will tell us how and where we can get most value. It will be particularly interesting to hear how C-suite executives receive thought leadership and to understand how we can provide more valuable, data driven information to them in a way that prompts them to take action.”
Event Details:
To register for a place please email gail.jaffa@psmg.co.uk or telephone 0207 033 9150
