Cherry Godfrey has launched ‘Shop Local Christmas’, a community-focused initiative designed to boost festive spending with independent high street retailers across Guernsey and Jersey.
Local retail closures have continued to make headlines in recent years, with both islands experiencing the same challenges seen across the UK: more shoppers turning to online platforms and fewer visiting traditional town centres. Cherry Godfrey’s campaign aims to highlight this trend and encouraging islanders to support their local shops while also giving retailers more tools to compete.
“Our high streets are the heart of our communities,” said Tanzy Cherry COO at Cherry Godfrey. “This campaign is about celebrating the brilliant independent retailers we are lucky to have, encouraging islanders to shop local, and giving businesses meaningful support during the busiest and often most challenging time of year.”
As part of the campaign, Cherry Godfrey has offered participating retailers the opportunity to utilise its new Pay in 3 interest-free option, as an addition to its existing flexible finance plans. This initiative enables them to compete with online retailers, and customers the option to pay in 3 instalments at no cost to them. From jewellers and clothing boutiques to tech stores, art retailers and wellness businesses, the campaign is designed to support the broad range of local shops that make the islands’ high streets vibrant and unique.
“When you buy local, you’re not just getting a gift you’re supporting the families, staff and businesses that make island life special,” added Tanzy Cherry “We’re proud to play our part in keeping our high streets strong.”
