Sure has unveiled its new brand identity as ‘Sure by Beyon’, marking a new chapter of connectivity for Guernsey.
The rebrand was presented to an audience of leaders from industry and government and reflects the company’s evolution as part of the Beyon Group.
Sure CEO Alistair Beak and Beyon Group CEO Andrew Kvålseth together outlined a shared vision and ambitious plans for the company’s brand evolution, its strategic partnership with global communications technology leader Ericsson, and key milestones achieved in the organisation’s latest strategic projects including the roll out of fibre and the acquisition of Airtel.
It’s a new era and a new identity for the biggest telecoms provider in the Channel Islands which has a legacy in the island dating back to 1896.
“We’re a local business with a global reach, and we’re part of something bigger – a group that puts technology at the heart of connecting communities,” said Alistair Beak. “Our ambition is to build Guernsey’s best network, which will be a platform for future innovation and ensuring our customers enjoy the benefits of global scale and local care. We are proud of what our 400-strong team achieve and the way they embrace world-class expertise and best practices from a truly international network operator.”
Group CEO of Beyon Andrew Kvålseth said: “Sure’s sizeable investment programme has the full backing of Beyon; £100m will be spent across the Channel Islands and Isle of Man over five years to build world-class networks that are the backbone of connectivity. Sure spends about £1,000 per capita in Guernsey. Extrapolate that to the UK and you’re talking about what would be £60bn. That level of commitment illustrates the scale of our ambition and the impact that we believe world-class connectivity has on driving prosperity.”
Deputy Sasha Kazantseva-Miller, President of the Committee for Economic Development, States of Guernsey said: “We welcome continued investment in Guernsey’s connectivity and news of the significant strategic partnership Sure has formed with Ericsson – which is essential for the island’s new 5G network. This development not only futureproofs our economy but also strengthens the fabric of our community, ensuring everyone can benefit from secure, high-capacity bandwidth. This is about empowering people, businesses, and public services with the connectivity needed to unlock innovation, support education, and enable the AI-driven technologies that will shape a smarter, more inclusive future.”
Pictured: Alistair Beak and Andrew Kvålseth address the audience at Sure’s brand unveiling
