Dunell’s has officially unveiled a bold new rebrand.
The refresh reflects the evolving way people shop for and enjoy wine, spirits, craft beer, and gifts.
After months of behind-the-scenes work including a complete visual refresh and a full review of how customers engage with the brand, the family-run business is proud to reveal a new look and feel across its stores and website.
“This isn’t just about updating our image,” says Neil Pinel, Managing Director of Dunell’s. “It’s about recognising how people’s preferences and habits have changed. Whether they’re looking for a wine to enjoy with friends at a BBQ, a unique bottle of whisky, a thoughtful gift, or something special to bring to the table, we want them to feel relaxed, inspired, and well looked after. This rebrand captures that feeling.”
The new brand identity reflects a broader movement across the drinks industry. More than ever, customers are looking for accessibility, enjoyment, and personal connection. Dunell’s now offers an experience that is warm, welcoming, and free from the intimidating jargon that can sometimes surround alcoholic drinks.
“Dunell’s has always been about more than just wine,” explains Jane Pinel, Marketing & Website Manager. “Our customers come to us for everything from great wines from all around the world and premium spirits to exclusive craft beers, gift ideas and even freshly baked sourdough and local organic eggs. This rebrand is about making sure every part of our business feels fresh, modern, and easy to explore. Whether shopping in-store or online, we want it to feel thoughtful and exciting.”
