Channel Eye
  • Features
    • Technology and Innovation Focus
    • Financial Services Focus
  • Business News
    • Appointments
    • Data Protection
    • Digital & Technology
    • Environment
    • Financial Services
    • Interviews & Profiles
    • Leadership
    • Legal & Professional Services
    • People
    • Property
    • Retail & Hospitality
    • Transport
    • Wellbeing at Work
  • Careers
  • Events
    • Events in Jersey
    • Events in Guernsey
    • Events in Isle of Man
    • Events in Alderney & Sark
    • Virtual events
    • All events
    • Past Events
  • Lifestyle News
    • Arts & Culture
    • Charity & Community
    • Education
    • Food & Drink
    • Health & Wellbeing
    • Home
    • Leisure
    • Travel
  • Location
    • Jersey News
    • Guernsey News
    • Isle of Man News
    • Alderney & Sark News
  • Advertise
  • Subscribe
No Result
View All Result
Channel Eye
No Result
View All Result
Home Business News Digital & Technology

Marketing Masterclass: Will you reduce or increase your screen time this Christmas?

December 12, 2024
in Alderney & Sark News, Business News, Digital & Technology, Guernsey News, Isle of Man News, Jersey News
Jo Buchanan
Share on LinkedInTwitterFacebookEmail

As we approach the festive break, many of us reflect on how we want to spend our time.

With the holiday season nearly upon us, it’s a perfect opportunity to consider our relationship with technology.

Will you reduce or increase your smartphone and digital device usage during this time?

Before you decide, let’s discuss the double-edged sword of digital innovation.

Let’s be honest: digital technology has brought incredible benefits. It allows us to connect with loved ones across the globe—like chatting with Great Aunt Flo in Canada anytime we want (except during Tipping Point, of course!).

And let’s not forget the endless information at our fingertips, thanks to Google.

But it’s important to remember that this digital revolution has a darker side that we can’t ignore.

The reality of our screen time

Did you know that the average person in the UK spends nearly five hours a day on their smartphone? That’s almost a third of our waking hours!

It’s hard to deny that this excessive screen time can detract from living fully in the moment and enjoying the company of those around us.

Technology offers too many distractions

Recent studies reveal that people unlock their phones an astonishing 85 times daily. This constant checking disrupts our focus and productivity, leading to increased stress and decreased well-being.

Image credit: Jo Buchanan, Digital Detox slides

It can also impact our sleep

If you’re in the habit of scrolling through your phone before bed, it could be affecting your sleep quality. Screens emit blue light, which interferes with melatonin production, making it harder to fall asleep and stay asleep.

And don’t get me started on social media. It’s addictive!

Image credit: Jo Buchanan, Digital Detox slides

Do you find yourself reaching for Facebook or Instagram out of habit?

The urge to check likes and comments can sometimes feel overwhelming, akin to breaking an addiction.

Social media was designed to help us connect, but it often leads to feelings of FOMO (Fear Of Missing Out) and self-comparison. We scroll through curated highlights of others’ lives and wonder why we don’t measure up.

So, isn’t it time for a digital detox?

Given these challenges, isn’t it time to consider a digital detox?

A digital detox involves taking a break from tech devices such as smartphones, computers, and social media platforms. Reducing screen time can significantly improve mood, sleep quality, and overall mental health.

So, how do I embark on a digital detox?

Image credit: Jo Buchanan, Digital Detox slides

Here are some practical tips for reducing your screen time without pulling the plug completely:

Turn off push notifications.

Disable notifications for non-essential apps to minimise distractions and help you stay focused.
Create a tech-free zone.

Make your bedroom a device-free sanctuary. Studies show that keeping screens out of the bedroom can improve sleep quality.
Implement no devices at mealtimes.

Reconnect with family and friends by making meal times device-free. Enjoy meaningful conversations without distractions.
Limit app access.

Consider deleting frequently used apps from your phone, making them accessible only via your web browser.

Hopefully, after reading this, you’ll consider the benefits of cutting back on smartphone use over the festive period. Doing so can help better your relationships with loved ones, regain focus, and improve your sleep.

ShareTweetShareSend
Channel Eye subscribe

Jo Buchanan

Jo Buchanan launched Jersey-based digital marketing agency TwitTwooYou, a strategic marketing consultancy in January 2022. It is centred around getting brands noticed and elevating business growth.

With more than 25 years of experience in digital and strategic marketing, Jo has seen the dawn of social media and supports a variety of clients to improve their engagement and followership on social media.

TwitTwooYou offers a range of smart services to help businesses grow and achieve their aspirations and goals. Want to get your brand noticed? Get in touch for a free, no-obligation chat.

Click here to see all of Jo's articles and here to find out more about Jo's business, digital marketing agency, TwitTwooYou

Related Stories

Digital & Technology

Marketing Masterclass: Dear AI, please stop using the rocket emoji, yours truly, Jo

June 11, 2026
Digital & Technology

Marketing Masterclass: Can your business survive on social media alone, or is a website a must?

May 28, 2026
Digital & Technology

Marketing Masterclass: LinkedIn + Email – the duo that your marketing’s been missing

May 14, 2026
Next Post
£26 annual price increase on average Jersey customer water bills in 2025

Drinking water remains fully compliant with Jersey, UK and EU regulations

KPMG
Channel Eye Careers
Leading Growth 2026

Be the first to know​

Subscribe to the essential islands business news, direct to your inbox every morning​
  • Subscribe
  • Advertising
  • Jersey News
  • Guernsey News
  • Isle of Man News
  • Alderney & Sark News
  • Privacy
  • Contact & About Us

©2026 Channel Eye Limited.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Features
    • Technology and Innovation Focus
    • Financial Services Focus
  • Business News
    • Appointments
    • Data Protection
    • Digital & Technology
    • Environment
    • Financial Services
    • Interviews & Profiles
    • Leadership
    • Legal & Professional Services
    • People
    • Property
    • Retail & Hospitality
    • Transport
    • Wellbeing at Work
  • Careers
  • Events
    • Events in Jersey
    • Events in Guernsey
    • Events in Isle of Man
    • Events in Alderney & Sark
    • Virtual events
    • All Events
    • Past Events
  • Lifestyle News
    • Arts & Culture
    • Charity & Community
    • Education
    • Food & Drink
    • Health & Wellbeing
    • Home
    • Leisure
    • Travel
  • Location
    • Jersey News
    • Guernsey News
    • Isle of Man News
    • Alderney & Sark News
  • Advertise
  • Subscribe
  • Contact & About Us

©2026 Channel Eye Limited.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.

Be the first to know

Subscribe to the essential islands business news,
direct to your inbox every morning
Thanks - I am already subscribed