Retail businesses across the Island are once again transforming their shop windows into festive Christmas displays as the annual competition gets underway this year.
Launched by the Guernsey Retail Group, the 2024 Christmas Window Competition challenges businesses to create eye-catching, festive displays and awards trophies to the best themed façade in Town and to shops across the Island. A panel of judges will assess the various entries using the criteria of overall impact, style and flair and also how the displays captivate and draw in shoppers.
Jonathan Creasey, Chair of the Guernsey Retail Group, said: “We are excited to be running the contest once again as it adds a special sparkle to the Island in the run up to Christmas, plus is a great way for local businesses to show off their creative side.
“The event has proved to be a popular tradition for retailers who battle it out for the top prize and it also offers a great incentive for them to really go all out with their designs. We hope shops will see an increase in footfall and this encourages Islanders to buy locally.”
Under the criteria, points are awarded by the independent judges and entries with the highest number of total are declared the winners. In the event of a tie, another judge will re-assess the windows with the victors announced in the week commencing 23 December.
The spotlight shone on Wink in Le Pollet and Becky Rowe in St Martin’s last year who were awarded the St Peter Port and Island-wide trophies, respectively.
Pictured: Lizzie Jarrold of Wink, the winner in St Peter Port from 2023
