Wink in Le Pollet and Sprinkle of Magic & MYSA are the two worthy winners of Guernsey’s 2022 Christmas window competition.
The popular annual event for the most festively decorated displays sees a trophy awarded to both the best themed façade in Town and for a retail business across the Island. Run by the Guernsey Retail Group, this year’s theme was simply ‘Christmas’ and Wink and Sprinkle of Magic & MYSA were awarded top marks using the criteria of overall impact, style & theme and how well window displays draw in shoppers.
Korinne Le Page, Head of Retail Development at the Guernsey Retail Group, said: “The competition is a terrific way for local businesses to add to the festive feel in the run up to Christmas.
“Of the many entries received, Wink were voted top in Town for creatively incorporating products in their window, whilst Sprinkle of Magic & MYSA at 3, New Road on The Bridge really drew passers-by with their magical display.”
The contest started on 12th December and the winners were chosen this week by an independent panel of judges who awarded points under the three criteria.
Alison McDonald, of the judging panel, said: “This is my second year of judging, and it’s lovely to see so many retailers looking festive. It is clear that a lot of time, energy and thought has gone into the wide range of creations and the themes are also wide ranging, from sharing memories, traditional themes to winter wonderlands.”
Wink owner, Lizzie Jarrold (shown in the main picture), said: “I think it’s great that so many retailers make an effort with their window displays and I love to look at other shops as I walk around Town, particularly at night.
“It is also pleasing to hear customers who come into our store comment that they have enjoyed our display.”
Sprinkle of Magic & MYSA owner Callum Penny commented: “This is the first year we have taken part in the window decoration competition and we’ve loved it.
“We provided our window artwork design to local business Little Letters and they made it a reality, then we added our products and finishing touches. Customers have commented on the window display and it has become a talking point. We love the festive season and couldn’t be happier with the finished result.”
