VisitGuernsey is to capitalise on the release of the Guernsey Literary & Potato Peel Pie Society film with a £130k television advertising campaign featuring a new TV ad: “Visit the island that inspired the story”.
Produced in collaboration with film producers and distributors, Studio Canal, the 10 second advert is set to appear on national and regional TV stations in the 3 weeks leading up to the film’s UK release on 20 April. The advert will air on the same TV stations as Studio Canal’s own TV advert promoting the release of the film, which include ITV and Channel 4 as well as Sky and other satellite channels.
Mike Hopkins, Director of Marketing & Tourism, said:
“The new 10 second advert contains actual footage from the film, featuring actress Lily James as well as a number of other well-known cast members, and ends with iconic aerial shots of St Peter Port harbour with voiceover provided by local girl, Dawn O’Porter.”
VisitGuernsey also plans to air a second 30 second advert which will be shown to almost 700,000 cinema goers.
Mike Hopkins added: “Cinema goers will see our advert on the big screen and then watch the Guernsey Literary and Potato Peel Pie Society film straight afterwards – a fantastic opportunity to showcase Guernsey to an already engaged audience and inspire them to visit our beautiful island”.
The new TV advert airs on television from 1st April and the 30 second cinema advert airs from 20 April. Both adverts can be viewed on: www.visitguernsey.com£130