Two Jersey marketing campaigns were named winners in their categories at the prestigious national CIM Marketing Excellence Awards 2019.
Jersey Dairy won ‘Best Integrated Marketing Campaign – SME’ and the Jersey-branch of the Royal British Legion won ‘Best use of PR’. Both were awarded in conjunction with marketing and creative agency Freedom Media.
The annual awards, held at the Grosvenor House Hotel in London, celebrate high standards of creativity, integrity and innovation in marketing, and include established brands and international agencies, such as Rolls Royce, Saatchi & Saatchi and BAE Systems.
Jersey Dairy’s #TooGoodNotToShare campaign, conceived and delivered by Freedom Media, was instrumental in positively impacting milk sales in the island last year. Campaign tactics featured endorsements from local YouTube celebrity Chris MD and professional sports stars Will Masterman and Scott Clayton, an integrated series of short videos for social media, point-of-sale display marketing, a campaign website and PR activity.
Freedom Media also won the ‘Best use of PR’ category on behalf of the Royal British Legion, Jersey for its ‘Remembering the Fallen’ campaign, commemorating the 100-year anniversary of the end of World War One. This included an island-wide and UK search for ancestors, various poppy planting events, major event sponsorships and producing a specially-commissioned documentary. This campaign has also picked up a nomination in the not-for-profit category of the upcoming CIPR Excellence awards.
Stuart Stables, Commercial Director at Freedom Media, commented:
“We are absolutely delighted to share in the success of these awards with Jersey Dairy and the Royal British Legion, Jersey. As an agency, we’re committed to achieving great results for our clients through our unique creative thinking and excellent work. This is the third year that we have submitted award-winning entries at the national CIM awards, which attract competition from the best-in-class national marketing teams and agencies. To receive this recognition is testament to our talented team, our client focus and overall business ethos.”
Martyn White, Account Director at Freedom Media, commented:
“To win two national marketing awards in one evening is a massive achievement. These were incredible campaigns to work on for their diversity, strategy and innovation and made a huge difference in terms of sales, fundraising and brand awareness for our clients. We are incredibly proud that the marketing talent and expertise on the Island has been given this national recognition.”
Tim Daniels, Chairman, Royal British Legion Jersey, said:
“The PR and awareness campaign by Freedom Media has been an undoubted success. On every level it exceeded our expectations, capturing the emotion of WW1 and improving awareness of the Legion throughout Jersey. We have been amazed at the response to what was a well-thought through and impressively executed campaign. The Jersey community really got behind it in a way we’ve never seen before. The increased audience we now have will allow us to promote our services for ex-service personnel and their families so more come forward in the future. And for this reason alone, the campaign will make a huge difference to lives in Jersey.”
Andrew Le Gallais, Chairman, Jersey Milk Marketing Board, said:
“This is a fantastic result and a very proud moment indeed. It is a great example of truly local businesses achieving recognition at the highest national level and flying the flag for the island and its produce.”
