Acorn in Jersey and Forest Stores In Guernsey have been voted best small brand in their island, having won the People’s Choice category in the latest Island Global Research Brand Reputation Index.
The Index measures the reputation of selected organisations in Guernsey and Jersey and monitors which brands resonate most with island residents. The latest data was collected in October 2022.
In the spring of 2022 Island Global Research asked survey respondents to nominate a small local brand that they believed should be celebrated. For example, this could have been for their good quality products and services, their contribution to the community, the way they show that they care about the environment or how they treat their employees.
The vote took part in two stages. First, people were asked to nominate a small local business that they believed should be celebrated and tell us why. Businesses which received the most nominations were short-listed, and people could then vote for their favourite brand from the finalists presented.
The following organisations were shortlisted:
Jersey:
- Acorn Enterprises
- Beresford Street Kitchen
- Flour
- Genuine Jersey
- Harriet & Rose,
- Holme Grown
- Jersey Skin
- Lucas Farm Shop
- Pretty Okay Candle Co
- Relish Delicatessen
- Scoop Jersey
- The Sinful Vegan
- The Wise Owl Café
Guernsey:
- Bougard & Harry
- Creature Comforts
- Fat Rascal
- Forest Road Garage
- Forest Stores
- Grow
- Hansa
- Iris & Dora
- Lesbirel’s Fruit & Veg
- Stonelakes Pharmacy
- Surf & Turf
- The Guernsey Weigh
- Valpys
Acorn Enterprises (pictured) and Forest Stores were voted the people’s favourite small brands in Jersey and Guernsey, respectively, with Beresford Street Kitchen taking second place in Jersey and Grow second in Guernsey.
Acorn provides employment and training for people with a disability and long term health condition. They have a shop selling donated goods and plants from their nursery, and reclaimed timber products from their Woodshack shop.
Forest Stores is an independent local food retailer, selling a range of items including fresh produce.