Financial services consulting firm Sionic has further expanded its Wealth Management and Private Banking Practice with the appointment of two new Directors, a new Geneva base and new digital transformation services.
Anja de Troyer joins as a Director in Geneva and Niall Buggy joins as a Director in London. Sionic has also announced the opening of new office premises in Geneva and the creation of a new suite of digital transformation services.
Anja de Troyer (shown to the right) has over twenty years’ experience working in wealth management across Benelux, France, and Switzerland. She is a specialist in managing transformation and change programmes, business strategy and operating model reviews, including cross-border and post-merger integrations, outsourcing and offshoring, and most recently digital solutions strategies and deliveries.
Anja was previously Client Solutions and Product Manager at InvestCloud/Finantix where she focused on client relationship management and client lifecycle management products. This followed roles held at Capco Switzerland, BNP Paribas Fortis and Securities Services, JP Morgan Chase Luxembourg, and Accenture Benelux.
New Sionic Director Niall Buggy (shown to the left) has twenty five years’ experience leading business transformations in wealth and asset management, hedge funds and private equity. He specialises in operating model design and implementation, organisational change and offshoring, client journey and process optimisation, product launches, portfolio and risk management.
Niall joins Sionic from leadership roles in Programme, Project and Transformation Management at Brooks Macdonald, SG Kleinwort Hambros, HSBC, Fidelity International, Willis Towers Watson and Coutts.
Sionic’s new Geneva office is at Rue Kléberg 14 in the heart of Geneva’s private banking district.
Sionic’s new suite of digital transformation services enable clients to digitise their propositions, internal processes, and client engagement. They include benchmarking, strategy, building digital-first cultures, leveraging fintech partnerships and embedding major digital projects including client lifecycle management (CLM) and client relationship management (CRM) initiatives.
Gilly Green, Sionic Managing Partner and Head of Sionic’s Wealth Management & Private Banking Practice comments: “Our business continues to expand rapidly, and it is the quality of our specialist team that distinguishes us. I am therefore delighted to welcome Anja and Niall to our Geneva and London teams respectively. Both bring extensive experience, and a fresh outlook that complements our existing team of specialists”.
Philip Biber, Sionic Partner and Head of Sionic Geneva adds: “I am so pleased to welcome Anja and Niall to the team and in particular to welcome Anja to Sionic here in Geneva. She is a consummate professional who will help Sionic’s Swiss practice deliver digital strategy and change management in Switzerland – and beyond!”
