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Home Business Digital & Technology

Promoting Jersey’s testbed capabilities amongst priorities highlighted at Digital Jersey Annual Review

February 12, 2024
in Business, Digital & Technology, Jersey
Promoting Jersey’s testbed capabilities amongst priorities highlighted at Digital Jersey Annual Review
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Digital Jersey highlighted their priorities at the organisation’s 2024 Annual Review.

Highlighting Jersey’s appeal as a testbed location for groundbreaking technologies, supporting digital adoption in all areas of island life, and nurturing digital skills are amongst the organisation’s key priorities.

Held last week (8th February) at Cineworld, a feature-length video presentation highlighted to a packed audience of entrepreneurs, tech experts, politicians, finance professionals and other industry stakeholders how Jersey had continued to support digital innovation in 2023 and give local entrepreneurs the platform to achieve their ambitions.

A few intiatives were highlighted in particular, including the launch of the flagship Impact Jersey scheme, the inaugural Tech Start-Up Bootcamp, collaborative partnerships with organisations such as Mastercard Europe, and the evolution of the Jersey ‘Digital Twin’, which can test out scenarios in a digital environment. Jersey’s appeal in attracting global talent was highlighted too, reflected through the relocation of a number of diverse digital businesses.

Looking forward to 2024, Digital Jersey highlighted a number of priority areas, including:

  • Continuing to promote Jersey as a testbed for new technologies, such as crewed and non-crewed drones
  • Supporting the adoption of digital solutions in all areas of island life, from tourism to construction and agriculture
  • Maintaining momentum in Jersey’s data trust pilot scheme, and building a world-leading environment for data stewardship
  • Nurturing digital skills across businesses and in schools, including through a new ‘F1 in Schools’ project to promote STEM learning

Tony Moretta, CEO, Digital Jersey, said: “What came across strongly this year was just how well regarded Jersey is beyond our own shores – it’s something we don’t often give ourselves credit for but that emerged very clearly from our attendance at the Smart City Expo in Barcelona last year, with international businesses being genuinely impressed by the sandbox environment we are able to provide. We will remain focused on this in 2024, promoting that proposition to businesses and entrepreneurs beyond our shores who need an environment for testing out innovative digital solutions, such as drone technologies or applying AI to Asian hornet tracking, for instance.

“We’re also excited by a number of other initiatives in 2024, including the evolution of our data trust capabilities ,which is truly world-leading, whilst we also remain absolutely committed to driving up digital skills amongst islanders, giving local entrepreneurs the tools they need to succeed, and to supporting digital adoption in all areas of island life. The pace of change will continue to accelerate in 2024, but we’re in a really strong position, and if we can continue to shout about our capabilities and nurture our local ecosystem, we will continue to grow our reputation on the international stage and make a positive difference at home too.”

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Sue Fitzgerald

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