Guernsey Finance has confirmed the resumption of a permanent presence in London with the appointment of Jo Kitcat as UK Representative.
Jo’s role will be to promote awareness of Guernsey’s finance offering, educate about the island’s financial services, and connect London professionals with Guernsey practitioners.
He will be responsible for expanding Guernsey’s range of activities in the City of London, and ultimately throughout the UK, identifying opportunities for Guernsey financial services businesses. He will focus on marketing Guernsey as a jurisdiction for investment funds, private wealth, insurance and more at We are Guernsey and third-party events and face-to-face meetings.
Jo has more than 20 years of experience in financial services, primarily in business development roles. He has been responsible for building business relationships in various regions including the UK, Switzerland, USA and Asia, and also for developing business with global financial Institutions, particularly from an asset management perspective. He was most recently a Managing Director at BNY Mellon in London.
“I am very excited to become part of the We are Guernsey team and look forward to representing the agency in the UK,” Jo said. “Guernsey is quite clearly a leading financial centre and I am delighted to be involved in helping to continue building relationships. If people are visiting, please do make contact if there is anything I can do to help.”
Feedback received by Guernsey Finance suggests that a permanent presence in London, which the agency has had since 2018 with the exception of the Covid-19 pandemic, was of real value to both the promotional agency and the island’s finance industry as a whole.
We are Guernsey Chief Executive Rupert Pleasant was pleased to welcome Jo to the team to continue the good work and foundations put in place by those previously in the role. “We always had plans to fill this role again, but with so much taking place online during the pandemic, it made sense to wait until life was beginning to get back to normal so that we could fully utilise the face-to-face element of business development, so now is the right time. Jo has great experience in business development across several markets and we look forward to his contribution sharing the story of Guernsey’s world-class financial services industry, particularly in a key market such as London.”
Guernsey Finance also has permanent representatives in Hong Kong and South Africa.
