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Home Business Retail & Hospitality

Liberation Group publishes half-year trading update

August 7, 2024
in Business, Jersey, Retail & Hospitality
Liberation Group publishes half-year trading update
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Liberation Group, a pub operator and brewing Group with sites stretching from Mayfair in London to St Aubin in Jersey, has reported a continued strong performance for the business in the half year ended 27th July 2024.

Total Managed LFL grew 6.4% in H1 with a standout performance in food at 10.0% growth, assisted by strong occupancy in its accommodation business and a growing breakfast and brunch trade.

The roll-out of the Group’s premium room offering, Butcombe Boutique Inns, has progressed to plan, with The George Inn and Swan Inn both launching successfully. Customer feedback and results have been really encouraging, supported by The George Inn recently winning Pub of the Year at the National Pub & Bar awards. Butcombe Boutique Inns remains on track to have at least eight inns live by the end of the year.

The Butcombe Brewing and Drinks business performance has continued to grow, with sales up 1.0% vs last year and an excellent performance in the UK Free Trade market with sales up 8.5% year-on-year.

Jonathan Lawson, CEO of Liberation Group, said: “I’m pleased that we have maintained our strong start to the year, despite the challenges posed by an unseasonally wet summer so far.

“We have a simple strategy and clear plan for growth across our Group and it is particularly satisfying to see strong performances in key areas of focus including our newest pubs, food (particularly in breakfast and brunch), accommodation and our Free Trade business. We are confident about the second half of the year, particularly if the sun shines, and are already turning our thoughts towards providing a truly memorable Christmas for our customers.”


Pictured: The Old Court House, St Aubin

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Sue Fitzgerald

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