Liberation Group, the South of England and Channel Islands pub operator and brewer, has announced the appointment of Jayson Perfect, Group Managing Director of Pubs, to its Board.
Jayson (pictured) joined Liberation Group in 2017, originally as Managing Director of UK Managed Pubs, before progressing his role to encompass firstly the Channel Islands followed by the tenanted division of the business. During this time, Jayson played a leading role in the development of Butcombe Pubs & Inns’ business, which in 2022 won a hat-trick of Publican Awards including Best Managed Pub Co, Best Accommodation Operator and Best Premium Food Offer.
The business has seen substantial expansion in this time, with the acquisition of 21 pubs from Wadworth in 2020 and a combination with Cirrus Inns in December 2022. As a result, Butcombe Pubs & Inns is now one of the leading premium accommodation providers in the south of England.
Commenting on the appointment Jonathan Lawson, CEO of Liberation Group said: “I’m delighted that Jayson is joining the Board for what will be an exciting and important period for the group.
“We have a clear set of priorities for the next few years, including some exciting developments within our Pubs & Inns business, and it makes complete sense for Jayson to be with us around the table.”
David Kelly, Chairman of Liberation Group added: “Liberation Group has an exceptionally strong leadership team in all areas, and we are delighted to welcome Jayson to the board. He will bring additional operational and strategic insight to our decision making.“
