Latest figures show the number of people visiting Jersey is up 4% year on year, with the amount of money they’re spending on-island increasing too.
Provisional figures from Visit Jersey show 623,200 people visited between January and September this year, staying for a collective 2.5million nights, and spending £212million.
Hidden within those numbers are a range of stats, among them a 17% leap in the number of visitors who stay for at least one night, but there’s been a sharp fall in day-trippers, down 24% year on year.
Most visitors (64%) were from the UK, 20% from France and 5% from Guernsey.
The majority of visitors came for holidays, followed by those coming to see friends and family, and then those on business travel. The bulk travelled by air.
The news comes as Visit Jersey launch their winter marketing. From 2 January 2018, Love Winter will go live, exploring 48 hours of winter drama in Jersey.
According to Visit Jersey: “The mini-adventure starts with bracing winter walks, the drama of the wind, seascapes, winter surfers, storms rolling in, beautiful sunrises punctuated with a morning run, dramatic skies, skin tingling and the fizz of warming up in a cosy winter escape.”
It follows the autumn ‘How do you feel?” campaign which racked up thousands of views online.
For the winter campaign, there’ll be high profile print advertising in The Guardian, The Observer, Evening Standard magazine, Time Out, Lonely Planet and Conde Nast Traveller. In addition, there’ll be digital display adverts and activity across social media including Facebook, YouTube and Instagram.
