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Home Business Retail & Hospitality

Iceland Foods to open first Alliance The Food Warehouse store outside UK

January 22, 2025
in Business, Guernsey, Retail & Hospitality
Andrew Bagot
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Iceland Foods is gearing up to open its first-ever international Alliance The Food Warehouse landmark store in Guernsey on the 23rd January.

Iceland Foods is breaking new ground this January with the opening of its first-ever The Food Warehouse store outside of the UK, in collaboration with island-favourite, Alliance, in Guernsey.

Situated on Braye Road, the existing Alliance store is set to reveal a dual branded fascia revamp with The Food Warehouse branding.

The new co-branded landmark store will officially reopen its doors to the public on 23rd January 2025 from 8am.

Justin Addison, International and Partnerships Director at Iceland Foods, said: “We’re delighted to announce the opening of Alliance The Food Warehouse in Guernsey, our first location outside the UK. This is a significant milestone for Iceland Foods and a testament to the strength of our partnership with Alliance.

“We’re excited to offer our high-quality, great-value products to the community and provide customers with a fresh and convenient shopping experience.”

Local shoppers can also look forward to shopping extensive ranges from the likes of Slimming World, Cathedral City, Greggs and TGI Friday’s.

Andrew Bagot (pictured), Managing Director of Alliance added: “We’re thrilled to reopen our much-loved store in partnership with The Food Warehouse and bring their much-loved products to our shoppers.

“Together, we’re making it easier than ever for households in the Channel Islands to access Iceland’s fantastic range at an unbeatable price, covering everything from everyday essentials to seasonal favourites.”

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Sue Fitzgerald

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