Iceland Foods has expanded its footprint in the Channel Islands with two new Iceland stores opening in Jersey in St Ouen and Broad Street, St Helier.
The new stores are the first to open in Jersey under Iceland’s new franchise partnership with Alliance.
Situated on St Ouen and Broad Street, the existing Alliance stores officially re-opened as Iceland stores on 19th March and 27th March respectively.
Justin Addison, Iceland Foods International and Partnerships Director at Iceland Foods, said: “We’re excited to introduce Iceland stores in Jersey for the first time under our new franchise partnership with Alliance with two brand-new Iceland stores.
“Our new franchisee partnership ensures that shoppers in Jersey have access to Iceland’s innovative and affordable range, offering greater convenience and choice. We look forward to welcoming the local community through our doors this March while continuing to strengthen our partnership with Alliance as we continue our growth plans this year.”
Andrew Bagot, Managing Director of Alliance said: “We’re thrilled to be working with Iceland Foods to open these two new stores in Jersey, and bringing its much-loved products to the local community through Alliance. Together, we’re making it easier than ever for households in the Channel Islands to access Iceland’s fantastic range, from exclusive brands to everyday essentials.”
