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Event 17 Sep: How a unique cultural opportunity can affect Guernsey’s global brand

August 27, 2021
in Business, Guernsey, Leadership
David Ummels
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The IoD’s September breakfast seminar will discuss how Guernsey’s unique Renoir heritage can develop the island’s ‘country brand’.

The first seminar after the summer break will welcome David Ummels, a multicultural entrepreneur, art collector and cultural ambassador to share his views on how cultural diplomacy can be used to stimulate Guernsey’s economic growth.

David is the driving force behind ‘Renoir 2023’ – a collaboration between Art for Guernsey and a number of prestigious international museums, including the Musée des Impressionnismes de Giverny, the Musée D’Orsay, the Musée Marmottan and the Musée Picasso.

“Culture is a significant dimension of a country’s brand and plays a key role in all flourishing economies. Our unique Renoir heritage gives us the opportunity to further develop the Bailiwick as a cultural hub – whose influence is of global importance” said David Ummels, founder of Art for Guernsey.

This exhibition will showcase the impact Guernsey had on Renoir’s career and artistic style – and will include 15 to 20 Renoir masterpieces borrowed from international museums and collections from around the globe. This will be the only Renoir exhibition in the world in 2023 – and provides Guernsey with a unique opportunity to capitalise on its connection with one of the world’s leading impressionist artists and attract a global audience.

Wendy Dorey, Chair of the IoD in Guernsey, said: “This exciting initiative gives Guernsey a real opportunity to punch above its weight. The importance of cultural diplomacy should not be underestimated, especially as it has been proven to increase exports, attract inward investment and boost tourism. I look forward to welcoming David who will highlight the importance of this upcoming exhibition to the Bailiwick.”

David will discuss the importance of the exhibition to the island’s economy and how the island’s unique Renoir heritage gives Guernsey a clear strategic opportunity to grow its GDP.

The breakfast starts at 07:45 with a light breakfast in the Colborne Room at the OGH with the event concluding at 09:00.

A certificate of attendance will be available to all attendees who pre-book a ticket.

You can book tickets here.

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