Local marketing agency LRD and pan-island communications and digital agency TPA have announced that the LRD team will be joining with TPA, bringing together the brightest minds in local marketing.
Moving forward under the TPA brand, the move combines two IPA-accreditedbusinesses (Institute of Practitioners in Advertising) to deliver a professional service across marketing, creative and digital.
“Joining with TPA will provide our clients with access to market-leading, in-house digital expertise, as well as a larger resource of creative professionals to manage and deliver complex multi-channel campaigns. It also gives us an on-island presence for our clients based in Jersey,” said Tom Robertshaw, LRD Managing Director.
“TPA is a great fit for us; they share the same values around teamwork, creative excellence and effective work. We are excited to deliver real change to our clients and partners through our expanded capabilities.”
The combined agency will strengthen its leadership team as a result of the move. Tom Robertshaw will be joining the TPA board of directors as the new Director of Client Services, working with newly-promoted Business Director Ben Inder, and Ian Langlois will become Associate Creative Director working alongside Phil Regan.
TPA Managing Director Nigel Kennedy said: “Designing transformational creative, building smart technology and coming up with ideas that change businesses is what we strive for every day. What we don’t get every day is the chance to add huge experience and talent to the team that will greatly enhance our strategic depth and creative capability.
“Tom’s a wonderful communicator and talented leader with a strong track record that goes right back to his time working on brands such as Sainsbury’s, Peugeot, Flybe and Genting Casinos. While Ian and his creative team deliver some of the smartest campaign ideas that we’ve seen coming out of competitor shops. This is going to be great for our work and great for our clients.”
LRD is a creative agency founded in 2008 with strong strategic credentials and client experience spanning the airline, retail, gambling, finance and utility sectors. TPA has been around since 1989, delivering integrated marketing solutions across all sectors in both islands.
TPA is an award-winning agency and is currently shortlisted for the International Travel Marketing Awards for its digital work with Visit Guernsey, has won Business of the Year on several occasions and has picked up a number of web accolades in recent years.
TPA Chief Executive Tony Tostevin said: “While TPA always delivers creatively and our digital capability is second-to-none, where the business really adds value is by being commercially minded in all of our service relationships. Tom, Ian and their team will further strengthen our position. I am excited for this new chapter in the company’s growth story.”
Both TPA and LRD are Institute of Practitioners in Advertising (IPA) member agencies. They are two of only three Channel Island agencies to have been accepted as members. To become a member, IPA agencies must demonstrate high levels of professionalism, financial stability, a commitment to learning and development and uphold the industry’s legal, regulatory and ethical standards.
