The Guernsey Basketball Association (GBA) has partnered with the Health Improvement Commission to promote the Commission’s drinking guidelines campaign – Count 14.
The island-wide campaign was launched on 14th September in Guernsey to raise awareness of the recommended drinking guidelines. The guidelines advise that to keep health risks from alcohol low that both men and women should not drink more than 14 units a week on a regular basis and to spread the units out evenly over three or more days.
Helping to generate greater reach for the campaign and to show their support of the initiative, the GBA sported ‘Count 14’ branded tops while warming-up for their latest division one league game – Island Select vs Le Mont Saint.
Guernsey Men’s Basketball Head Coach Adam Farish said: “We’re pleased to be able to support the Count 14 campaign and help spread the message further to more islanders. Sports teams are known for fostering a strong sense of community and, with that, often comes a drinking culture. Celebrating with your team after a win or simply spending time socialising together is great for building team spirit. At the same time, it’s important to remain mindful about our health and wellbeing, so that as a team we can stay on top of our game.”
Andrea Nightingale, The Health Improvement Commission’s Substance Use Lead, said: “We’re very grateful to have the support of the GBA. It’s especially important for sportspeople to stay healthy so that they can perform their best and staying under the 14-unit guideline will help keep the health risks of alcohol low.
The GBA is helping us to engage the public, help them understand how to apply the guidelines to their own lifestyle and make the message more memorable. Partnering with a local sports team was a great fit for the campaign and we’d love for more teams to show their support for Count 14.”
To help islanders stay within the recommended low risk guidelines, Count 14 unit calculators and unit measuring cups are available from Guernsey’s KGV and most GP surgeries.
To find more information about ‘Count 14’ visit the Health Improvement Commission website, or Facebook and Twitter profiles.
