When business meets the doughnut

To meet the needs of all people within the means of the living planet, Doughnut Economics poses some big challenges for businesses. The business world will need to embrace bold and ambitious solutions that are both regenerative and distributive. To make this possible, we will need to transform the deep design of business: its purpose and networks, how it is governed and owned and the nature of its relationship with finance.

This talk will explore ideas and models for achieving the needed transformations in business to help humanity into the Doughnut.

Erinch Sahan is the business and enterprise lead at Doughnut Economics Action Lab. Recently, he was the chief executive of the World Fair Trade Organization and previously spent seven years at Oxfam leading campaign initiatives and founded Oxfam’s Future of Business Initiative.

Erinch has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia’s aid programme.

Erinch is a board member of the Social Enterprise World Forum and teaches sustainable value chains at Cambridge Institute for Sustainability Leadership. He holds degrees in finance and law, and an honorary doctorate from Oxford Brookes University.