What actually is PR?

What actually is PR? Why it matters and how to make it work for your organisation

Most businesses know they should be ‘doing PR’ but not so many understand what PR really is, how it differs from marketing, and how to use PR to effectively support business goals.

In this interactive two-hour workshop, led by Isle of Man-based PR consultant Kirstie Nickson Chart.PR, you’ll learn exactly what strategic PR looks like and how it can help build reputation, increase trust, attract new opportunities and support your business’s growth.

Through practical exercises, real-life examples and group discussion, you’ll learn:

• What PR actually is (and isn’t)
• The difference between PR, marketing and advertising
• How to align your PR activity with your business goals
• How to identify and secure PR opportunities for your organsiation

Whether you’re a business owner, marketing professional, charity leader or a start-up founder, you’ll leave with a clearer understanding of the importance of PR, its role in your organisation’s success and practical ideas you can put into action straight away.

Who’s it for?

This workshop is suitable for:

• Business founders who want to understand more about PR, its role in the business and gain practical tips for their organisation;
• In-house marketing teams who want to upskill in the area of strategic PR;
• Charities and smaller organisations who want to be more visible but don’t have the resource/budget to outsource to a PR agency