Trigger Happy: How fear, status and bias hijack your messaging – and what to do about it

This isn’t a typical marketing session-and it’s not a passive webinar.

Join Richard Hagen for an exploratory session on how emotional triggers like fear, urgency and status influence business messaging-and how they may be showing up in your own content, often without you realising it.

Designed for business owners, professionals and advisors, this session will challenge assumptions and introduce an alternative approach to communication that builds trust without sacrificing impact.

What you’ll Learn:

• How emotional triggers distort messaging and weaken long-term trust
• A clear framework to evaluate your own brand voice and tone
• How to replace manipulation with clarity, authority and resonance

Why attend:

If you’re responsible for how your business shows up—online, in-person or in proposals—this session will offer insight and practical tools to help you rethinkhow you engage your audience.