The director’s guide to making marketing pay

When the economy is uncertain, many businesses respond by pausing or even cutting their marketing activity.

But is that the right move? Or should directors be asking how to make marketing work harder and deliver measurable returns?

In this practical, bite-sized session, marketing strategist Julie Edler, Founder of Gecko Marketing, will challenge the idea of marketing as a ‘nice to have’ and reframe it as the engine that drives revenue and growth.

She’ll share how directors and business owners can ensure every pound spent delivers measurable commercial value by aligning marketing with strategic goals, focusing on the metrics that matter, and recognising the early signs when performance is starting to stall.Key takeaways:

• How to measure what matters — and stop wasting budget on what doesn’t
• Questions every director should ask their marketing team or agency
• Practical steps to make marketing a true driver of growth
• Don’t miss this opportunity to discover how smarter marketing decisions can fuel real business growth

Who should attend:

Directors and senior leaders seeking to make smarter, data-driven marketing decisions.