Proving PR’s Value: The Specsavers Measurement Framework (Guernsey)

Demonstrating the value of communications and measuring the true impact of PR has long been one of the profession’s biggest challenges.

Join us for this in-person event with Marc Breton, Senior PR Manager at Specsavers, who will share valuable insights into the measurement framework he developed and launched in November 2025.

In this fireside chat, hosted by Dan Gallienne, Chair of the CIPR Channel Islands branch, Marc will explore the challenges of measuring PR and share practical advice on how communications teams can better demonstrate the value of their work. The conversation will be followed by an audience Q&A.

This is a great opportunity for communications and PR professionals across the Channel Islands to gain practical insight into the measurement framework used by a major international brand, and connect with industry peers.

This event will take place simultaneously in Jersey and Guernsey and will be in-person only.