Leveraging LinkedIn – Short course

LinkedIn is an essential tool to communicate with your stakeholders. Learn how important it is compared to other social media avenues, how to optimise your LinkedIn profile, and how to build your network.

This course is fully funded as part of the Government’s Economic Recovery Plan.

Key features:

• Why is LinkedIn important for Business
• Personal Profiles Vs Company Profiles
• The key Principles of Social Selling (SSI)
• Creating & Optimising your LI Profile
• Building your Network
• Posting Guidelines

Meet the lecturer – James Matthewson

James is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world’s biggest FMCG, Tech and Luxury Brands.

James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.

James’ broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.