How to get the best results out of social media advertising

Organic social media marketing is still an important part of an integrated digital marketing strategy, but in 2023 reach will continue to decline. The best marketers are now utilising paid social to reach existing and new online audiences, to build their brands, grow their email lists and sell their products. Kirsty will share tips and tricks including:

• Why we need to continue to market in tricky times
• The Digital Landscape – a high level overview
• Understanding your data and social media marketing efficiency
• The digital trinity – how social / email / website work together
• The power of paid social and what is possible
• A closer look at how paid social (ads) can grow your email list
• The importance of knowing your audience to create conversion focussed copy
• The importance of creative and understanding what works before you brief the creative team