Gamification: What is it and how to make it work for your business

In this interactive session Pete Baikins will show you how you can effectively use gamification to improve engagement, boost productivity and create behaviour change. This talk will teach key theories behind effective gamification, look at successful examples of gamification, then give you a tool to brainstorm creative and innovative ways to gamify your player experiences.

Outcomes:

• Discover the motivational triggers that games appeal to
• Learn the key game processes and mechanics that are used in gamification
• See how gamification is proven to work in business

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK’s Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.