Creating strategic social content for humans and AI
Our marketing now has to work for two audiences: humans and AI. This session explores the shifts you need for success with dual-audiences.
Built for business leaders and marketers who want to understand how to create social content that works for both their human audience and the AI tools that are increasingly influencing how businesses are discovered and evaluated by prospects.
This 2 hour workshop covers:
- How AI search works and why it matters for your content strategy
- What AI needs to see in your content to surface and recommend your business
- How to create content that builds genuine trust and lasting relationships with your human audience
- How to balance both demands within a single, coherent content strategy
This workshop is not generic, we will work through your own content and talk about the practical application of these principles