Content that connects: Using video in social media

Video is everywhere. And if you’re a small business, charity, or busy marketing professional, the demand to plan, film, edit, publish and still do your job can feel overwhelming.

In this session, you’ll learn how to use short-form video to boost engagement and visibility across your social platforms, without fancy kit, big budgets, or a production team. We’ll break video down into something realistic and doable, so you can stop overthinking it and start sharing content that actually connects.

What you’ll walk away with

• A simple way to plan short-form videos that fit your brand and your time.
• Practical tips and real-world examples you can use straight away.
• A clearer sense of what to post, why it works, and how to keep going consistently.
• A straightforward framework you can reuse – the 3 C’s of video content: Confidence, Communication, Creativity.

Who it’s for

Small business owners, marketing teams, charities, and any brand that wants better social engagement. Especially if you’ve never filmed yourself before, or you’re convinced video is not for you.