Andrew Doyle: Reinvention Island
Over the past 500 years, Guernsey has found seven amazingly different ways to earn an important place in the world’s economy.
Each time the island’s financial system looked like it was about to collapse, somehow the people of Guernsey managed to reinvent a way for making a living and create a Guernsey ‘brand’ that was known and appreciated far beyond its borders.
Andrew Doyle explores the growth and death of the finance industry’s six predecessors, which provide some lessons for how Guernsey’s current major money earner can continue to flourish.
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