The Channel Islands Coop is launching the Coop Society’s Christmas Wish Tree campaign to support vulnerable islanders.
The Christmas Wish Tree initiative aims to make Christmas more magical for those who are currently receiving help and support from Jersey Association for Youth and Friendship (JAYF) and residents of Rosewood House and Clinique Pinel, who are living with dementia and mental health conditions, and islanders are invited to help make their wishes come true.
Christmas trees are displayed in Grand Marché St Helier and Grand Marché St Peter featuring gift tags with information about the recipient and a suggested gift, such as socks, vouchers, colouring books, chocolate, biscuits, and toiletries. Islanders will then be able to take a gift tag, buy and wrap a gift and drop it back to the relevant store by Saturday 10th December, with The Coop then delivering the gifts to the recipients.
Carl Winn, Community and Sustainability Manager for the Coop Society, said: “Now more than ever, we’re needing to help keep the message of goodwill and community spirit alive in our island communities.
“We understand that Christmas can be a difficult time for many, which is why we’re proud to be bringing these initiatives in over the festive period to support those islanders who need it the most and help spread some Christmas cheer.
“We have always had such a positive and brilliant reception to our Christmas wish tree campaign, so we’re delighted to bring back this popular and heart-warming initiative which anyone is welcome to take a tag and buy a gift.”
